Marketing Engine: Feeding Viral Loops with Non-Viral Traffic

FEEDING YOUR VIRAL MARKETING ENGINE

Every viral marketing engine needs to be fed traffic from non-viral sources to work. This section teaches you how to view non-viral marketing through a viral lens.

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SELECT A METHOD OF VIRAL FEEDING

(We recommend going in order.)

Non-Viral Marketing: The Surprising Fuel for Your Viral Engine

Stop the Presses: Using Press and PR to Fuel Your Viral Loop

Publicity Stunts: When One Person's Non-Viral Marketing Is Another's Viral Media

Search Engine Marketing: 4 Ways It Can Be the Viral Growth Engineer's Best Friend

Social Media Ads: How Absurdly Granular Ad Targeting Can Increase Your Viral KPIs

Offline Advertising: A Tough Nut to Track, But a Surprising Viral Weapon

Organic Search Optimization: Customizing Your Viral Loop Based on User Desire

Content Marketing: How Blogs, Videos and Podcasts Can Steadily Feed Your Viral Engine

Email Marketing: How Unused Email Notifications Can Result in Viral Alchemy

Engineering as Marketing: Building and Growing a Product to Build and Grow Your Product

Promotional Partnerships: Giving Complimentary Brands a Financial Interest In Your Growth

Direct Sales: Using Targeted Cold Outreach to Fuel Growth and Feed Virality

Affiliate Marketing: The Confusing, Powerful System of External Sales Reps

Niche Search: Shelf Placement for Virtual Window Shopping

Live Events: Your Opportunity to Flex Your Creative Viral Muscles

Community Creation: How It Is Simultaneously Every Marketing Channel, and None of Them

Niche Marketing Channels: Why They're Powerful, and Why Only A Few Can Use Them

Viral Feeding: A Quick and Dirty Cheat Sheet of Every Non-Viral Marketing Channel

LEARN HOW TO SEE THE FUTURE

Creating a viral product is difficult, but doable. Maintaining virality and projecting viral marketing over time is an entirely different ballgame. The next section walks you through creating those projections.

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