Marketing Engine: Feeding Viral Loops with Non-Viral Traffic

FEEDING YOUR VIRAL MARKETING ENGINE

Every viral marketing engine needs to be fed traffic from non-viral sources to work.

This section teaches you how to view non-viral marketing through a viral lens.

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SELECT A METHOD OF VIRAL FEEDING

(We recommend going in order)

Non-Viral Marketing: the Surprising Fuel for Your Viral Engine

Stop the Presses: Using Press and PR to Fuel Your Viral Loop

Publicity Stunts: When One Person's Non-Viral Marketing In Another's Viral Media

Search Engine Marketing: 4 Ways It Can Be the Viral Growth Engineer's Best Friend

Social Media Ads: How Absurdly Granular Ad Targeting Can Increase your Viral KPIs

Offline Advertising: A Tough Nut to Track, But a Surprising Viral Weapon

Organic Search Optimization: Customizing Your Viral Loop Based on User Desire

Content Marketing: How Blogs, Videos and Podcasts Can Steadily Feed Your Viral Engine

Email Marketing: How Unused Email Notifications Can Result in Viral Alchemy

Engineering as Marketing: Building and Growing a Product to Build and Grow Your Product

Promotional Partnerships: Giving Complimentary Brands a Financial Interest In Your Growth

Direct Sales: Using Targeted Cold Outreach to Fuel Growth and Feed Virality

Affiliate Marketing: The Confusing, Powerful System of External Sales Reps

Niche Search: Shelf Placement for Virtual Window Shopping

Live Events: Your Opportunity to Flex Your Creative Viral Muscles

Community Creation: How It Is Simultaneously Every Marketing Channel, and None of Them

Niche Marketing Channels: Why They're Powerful, and Why Only A Few Can Use Them

Viral Feeding: A Quick and Dirty Cheat Sheet of Every Non-Viral Marketing Channel

LEARN HOW TO SEE THE FUTURE

Creating a viral product is difficult, but doable. Maintaining virality and projecting viral marketing over time is an entirely different ballgame. The next section walks you through creating those projections.

SHOW ME HOW