ABOUT THE AUTHOR

Travis Steffen, author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. As a growth engineer, he specializes in building products that grow themselves.

After 6 years running startups, Travis began to discover a different way of building products. After doing so, he set an ambitious goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result (so far) is Viral Hero.

Travis currently lives in San Francisco, and serves as the Head of Growth for AutoLotto – which he’s gone on record as saying will be his “viral Mona Lisa”. He also loves poker, Muay Thai, fantasy football, and a good rack of ribs.

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