VIRAL GROWTH HACKING AND THE LEANING TOWER OF GROWTH
Great growth comes from great process, not from shortcuts. Viral growth hacking is NOT about finding shortcuts - but about discovering the insights that will help you predict and change your company's future.BUY THE BOOKLEARN MORE
The goal of any good growth engineer schooled in viral growth hacking is to identify the exact moment at which users are most likely to expose other ideal users to your product as well. This is known as your viral hook point, and it's what Viral Hero has been designed to teach.