VIRAL GROWTH HACKING AND THE LEANING TOWER OF GROWTH
Great growth comes from great process, not from shortcuts. Viral growth hacking is NOT about finding shortcuts – but about discovering the insights that will help you predict and change your company’s future.
LEARN TO MASTER YOUR CARRYING CAPACITY
(We recommend going in order.)
MAKE YOUR PRODUCT ADDICTIVE
The goal of any good growth engineer schooled in viral growth hacking is to identify the exact moment at which users are most likely to expose other ideal users to your product as well. This is known as your viral hook point, and it’s what the next section has been designed to teach.