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VIRAL MARKETING BASICS

The first section of of Viral Hero is all about teaching viral marketing basics. Over the course of these chapters, you'll learn the fundamentals of what viral marketing REALLY is, and why it's so misunderstood. In addition, you'll learn how viral marketing has been the secret weapon of some of the fastest-growing companies ever, and how you can engineer virality into your own products to help make your business grow itself.
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IN THIS SECTION OF THE BOOK, YOU’LL LEARN…

(Not necessarily in this order.)

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